revenue sharing costs. Using the CineMatch software, Netflix can guide members to rent older movies or those released by independent studios, increasing their bottom line and improving customer service by guiding members toward movies that are more likely to be in-stock. This leads to the argument that perhaps Netflix should focus more on the niche market of older, foreign, and independent movies and leave the high demand new releases to Blockbuster. Operational Costs: Distribution Centers versus Stores Netflix's distribution system has cost advantages (Table 2). As opposed to the over 8000 retail locations for Blockbuster, Netflix has just 20 distribution centers across the nation, with plans to open one or two more each month in 20036 based on the movie market in that region. According to Reed Hastings, founder and CEO, the company is able to keep overhead low as the small distribution Netflix Pakistan VPN proxy center facilities have low rent and require a low number of employees to operate.7 Each is staffed by approximately 12 employees and each processes about 15,000 DVDs per day9. As distribution centers move into areas, members in close proximity can expect to see turnaround drop from about one week to just two days, increasing the number of DVDs they can possibly view in a month. Netflix has experienced a popularity surge in cities with new local distribution centers. The drawback, however, is that faster turnover and higher viewing rates result in more postage fees for Netflix, creating a tradeoff between increased customer satisfaction and increased costs. Also, a typical revenue sharing agreement requires payouts for each rental of a new release during the first year, so a higher rental rate will result in more rentals of a film and therein more revenue sharing costs.
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