Internet technology has been the fastest growing areaof information technology in recent years (Keeney1999). Its rapid development, implementation and useby the individual and organizations have created bothopportunities and challenges for the management of thistechnology. The rapidly emerging Internet technologiesare in¯ uencing not just the management of product andservices but also the rethinking of business processes,®rm structure and even industry boundaries. EŒectiveuse of this technology is increasingly considered as amajor determinant of competitive advantage, productivity, and even individual competency.Internet usage by the individual is a pivotal conceptthat in¯ uences our understanding of the social andeconomic impacts of information technology. MISresearchers have proposed usage as a central conceptin taxonomies of success (DeLone and McLean 1992,Doll and Torkzadeh, 1998). Usage is also proposed as aMIS success measure in several frameworks for research(Ein-Dor and Segev 1978, Hamilton and Chervany1981, Ives et al. 1980). Jonscher (1983) suggests thatimprovements in the way that information technology is
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